Week 4 Activity

October 31, 2010 at 2:53 am (Learning Portfolio 4)

Presumed Credibility


Reputed Credibilty



Surface Credibility



Earned Credibilty



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Week 3 Activity

October 31, 2010 at 2:40 am (Learning portfolio 3)

This iPhone satisfies the design principles of preformance load

Image retrieved from http://images.businessweek.com/ss/08/07/0717_idea_winners/23.htm


The new Macbook pro has been improved since the last design with  performance  load in mind

Image retrieved from http://bindapple.com/the-new-apple-macbook-pro-cons/



This range of iPods along with all the other varieties satisfy the design principles of performance load

image retrieved from http://www.itechnews.net/tag/ipod-nano/

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Week 2 Activity

October 31, 2010 at 2:24 am (Learning Portfolio 2)

An example of hot and cold taps
image retrieved from http://handcplumbing.com/


An example of a Stop Sign
image retrieved http://www.miamiduiattorneyblog.com/2009/09/


An example of the golden arches at McDonalds

Image retrieved for http://www.businesspundit.com/high-costs-force-mcdonalds-out-of-iceland/

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Week 1 Activity

October 31, 2010 at 2:07 am (Learning portfolio 1)



This is an example of the aesthetic nature of traffic lights

image retrieved fromhttp://clearlabelling.com/traffic_lights.htm




TV remote


Mobile Keypad

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Critical Reading and Writing Q3

October 30, 2010 at 5:27 am (Learning Portfolio 4) ()


  • Anyone can publish anything on the internet and with the internets constant expansion its becoming harder and harder to control and manage what is the truth and what is not
  • More and more content will be created, found and accessed on the web as time goes on
  • There are no rules applicable to creating a website giving people free range to do whatever they want on there.
  • The ability to contact to people/business behind the website increases credibility


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Critical Reading and Writing Q

October 30, 2010 at 5:26 am (Learning Portfolio 4) (, )

Wikipedia is an online encyclopedia, which many people rely on for information. The problem with this site is that anyone can publish information on it, if you goggle search Wikipedia the blurb underneath the website reads “the free encyclopedia that anyone can edit”. This allows for anything no matter how obscene or untrue it may be to be posted up as reliable information out of an encyclopedia. People who aren’t as aware of the credibility of websites may come along to research a topic and walk away with false information but believing it as the truth. They become misinformed and don’t even know it. Wikipedia information would not be accepted as university standard for that exact reason, because it cannot be proved as credible as anyone could post anything on there without having to put their name to it.


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Critical Reading and Writing Q1

October 30, 2010 at 5:23 am (Learning Portfolio 4) ()

The Internet is a forever changing network that anyone in the world can contribute to or access; there are no filters (Kirk, E. 1996). There are many reputable sources of information on the Internet providing us with high quality and credible information if you know how and were to look. Kirk (1996) states that because anyone can write a Web page, documents of the widest range of quality, written by authors of the widest range of authority, are available on an even playing field. So in order to determine a credible website from a non-credible site it is important to look for the name of the company and/or the names of the people behind it. Some way to contact them, email, phone number or an address, and compare given information with other sources that you’ve found to see that they match up. If we do not evaluate the information we are given on the Internet we can quite easily be mislead because not only can people go on and provide false information but also they can go on the Internet and deceive and trick people, from creating false identity to scamming people for money. As a university student I expected to reinforce all of my studies and theories with credible information to prove that I know what I’m talking about and have done valid research so credibility on the Internet affects me greatly. As there are very few barriers to publish on the internet (Fogg, B. J. 2003) if relied on the first webpage I found to substantiate my assignments it could be completely false causing me to fail so it is essential to evaluate were you are getting your information from because if we believed everything we read we would become a very brainless race of people.


Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using Computers to Change What We Think and Do (pp. 122‐125). Amsterdam: Morgan Kaufmann Publisher.

Kirk, E. (1996). Johns Hopkins University. Retrieved May 2010, from the Website:http://www.library.jhu.edu/researchhelp/general/evaluating/index.html


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Critical Reading and Writing Q3

October 30, 2010 at 5:19 am (Learning portfolio 3) (, )

There is a lot of work and thought process that goes on behind the design of products, if people decide they don’t like the product they wont buy it and the company can lose lots and lots of money. Psychology, in simple terms is the study of the human mind and behaviors, which lends its self to design quite well.  All the constructing elements of a product like colour, size, shape, texture etc work together to capture and lure in the target audience. These elements are used to create a feeling or a message encouraging the intended audience to buy it. Behind all this is Psychology, creating messages and feelings to appeal to certain people. The producers want to know who the consumers mind works, what they want to see and here and what they want so they can design their product to attract people to it causing them to buy it, sometimes weather they need it or not.


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Critical Reading and Writing Q2

October 30, 2010 at 5:18 am (Learning portfolio 3) (, )


In relation to design and visual communications chunking information is a process that reduces cognitive load. Lidwell, W., Holden, K., & Butler, J. (2003) states that chunking is a technique of combining many units or numbers of information into a limited number of units or chunks so that the information is easier to process and remember. Chunking describes how human memory utilization works (John, F. 2010). Chunking increases efficiency dramatically because it enables one thing to be done at a time being given full concentrations and without any confusion. For example, if you were working in an admin situation you would receive numerous emails throughout the day whilst you are trying to do other work so rather than having to stop what you are doing every time you get an email which would cause distractions and losing your train of thought it would be really valuable if you checked your emails at  a certain time every hour. That way you could see to your emails all at once and get back to what you were doing with full concentration.


John, F. [n.d.]. About.Com: Management: “Don’t Multi-task When You Can Use Chunking”. Retrieved May 2010, from the Web site: http://management.about.com/od/yourself/a/chunking1106.htm


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Critical Reading and Writing Q1

October 30, 2010 at 5:15 am (Learning portfolio 3) (, , )

“Performance load is the amount of mental or physical activity required to achieve a goal” (Lidwell, W., Holden, K., Butler, J. 2003). If performance load is high the time it actually takes to complete a task also increase and the likelihood of errors increase and the probability of finishing the task decreases. If the performance load is low so to will the time it take to complete and the number of errors, the chances of completing the task increase though. Performance load can be broken down into two sections, cognitive load and kinematic load. Cognitive load is the amount of mental activity involved to complete a task including, perception, memory and problem solving (Lidwell, W., Holden, K., & Butler, J. 2003) Cognitive load reflects the effort required to process instructional materials that do not contribute to learning the material or completing the task (Misha, S., & Sharma, R. C. 2004). The less cognitive load the more efficiently a task can be completed. To reduce cognitive load we can do things like chunking information and reducing overbearing visual noise (Lidwell, W., Holden, K., & Butler, J. 2003). Kinematic load is the physical side of things, the amount of steps or movements, the amount of force required to finish a task (Lidwell, W., Holden, K., & Butler, J. 2003). We can reduce the amount of kinematic load by reducing the amount of steps required to do something (eg. Mouse clicks on a website) shortening travel distances and automating repetitive tasks (Lidwell, W., Holden, K., & Butler, J. 2003).


Misha, S., & Sharma, R. C. (2004). Interactive Multimedia in Education and Training. United Kingdom: Idea Group Publishing.

Lidwell, W., Holden, K., & Butler, J. (2003). Performance load. In Universal Principles of design (pp.148 – 149). Massachusetts: Rockport


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